We are only a month into 2012, but when you are a company that is firmly on the rise in the minds of critics and consumers, you don’t take time to ease into the New Year.
With that in mind, Hyundai unveiled their new 2013 Veloster coupe at the North American International Auto Show in Detroit this January, and the 201 horsepower vehicle quickly became a favorite among those in attendance.
The Veloster is the first element in the Hyundai turbocharged sports couple line-up, with the 2013 Genesis Couple 2.0T (Turbo) representing the other half of the dynamic duo.
Fans of the 2013 Veloster are going to have to wait until this summer before they can get their hands on the new ride, and the people at Hyundai are well aware that by the time that release date arrives there will be serious competition in that vehicle category.
The most likely competitors to the sports couple throne will likely be the Volkswagen GTI, Honda Civic Si and Mini Cooper/Clubman S, all of which will be hitting the market at the same time.
Mike O’Brien, vice president, product and corporate planning, Hyundai Motor America acknowledged that they would be facing some tough competition, but also expressed that the Veloster sports a number of key components that should keep it ahead of its rivals.
Those include a better power to weight ratio than any other car in the class, as well as a unique suspension hardware set and sport-tuned steering. Those are just a few of the Veloster’s highlights, and a quick look at the rest will show why it was such a big hit at its unveiling.
As is the case with every Hyundai vehicle, the automaker goes out of their way to prove drivers with a car that not only looks great, but also offers great gas mileage. The Veloster fits that bill perfectly with a sleek, stunning body design and an estimated 38mpg. That’s an incredible number for a vehicle that packs a punch with 201 horsepower and 6000 RPM.
The Veloster Turbo is beautifully designed, both inside and out, with the exterior sporting 18 inch alloy wheels with chrome inserts, as well as some very stylish looking lighting in the front and back, as well as side mirrors that sport LED turning lights.
The interior has a luxurious feel, with leather seats that provide excellent lumbar supports, which will also keep the driver warm on those cold winter days. The Turbo also sports a beautiful interior Graphite Black with blue accents color scheme that was a particular hit with the car show crowd.
With the release of the Hyundai Veloster Turbo 2013 (Model Year) and Genesis Coupe, it’s clear to see that Hyundai is taking their successes of the past few years and working hard to parlay that into future sales by continuing to manufacture quality vehicles at affordable prices.